KPI DEFINITION
Business first, data after.
The first step in any successful data collection process is to understand the questions your data needs to answer. Building your key performance indicators from the ground up helps ensure you are gathering exactly what you need for your product and not filling the database with meaningless clutter.
EVENT STRUCTURING
For all types of data streams.
Custom event structuring is a critical foundation for good, clean dataset. By layering custom events over your KPI requirements or product’s design, the event map helps ensure that every event being recorded is useful and is flexible enough to answer more than one question, in a format that is clear for any developer to follow.
EVENT VALIDATION
Accountable data.
By doing a 1:1 review of the events being collected and hands on walkthroughs of your product, we ensure that all data collected is 100% useful and accurate. Good data starts at the source, and with years of experience in QA, we help ensure that all of your edge cases and possible issues are reported and resolved before going to production.