INSTRUMENTATION & SETUP
Capturing good data starts with good questions and ends with robust validation. By defining your primary key performance indicators and your specific interests, we build a highly customized and flexible data source that targets what you need most with guaranteed reliable and validated data.
KPI definition
Event structuring
Event validation
Integration support
DATA QA & INTEGRITY
Every product has unique challenges and edge cases that can impact the integration of analytics. We take the time needed to ensure that each and every data point goes through rigorous testing and validation. From the integration to the visualization stage, we make sure the data is accurate at every stage.
Expert level data QA
QA reporting
Integration testing